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Accession Number PB2014-106712
Title Role of Media and Public Opinion Efforts in the Transit Field: The Detroit Region Case Study.
Publication Date Mar 2014
Media Count 106p
Personal Author C. Bernasconi K. Bussiere M. DiPalo
Abstract This study, one of seven comprising the report Factors that Inhibit and Enable Effective Regional Transit in Southeastern Michigan, explores the role of media and public opinion efforts in developing support for regional transit initiatives. The goal was to identify key recommendations for building positive public opinion and acceptance of future transit initiatives in Southeast Michigan. Media efforts by selected transit agencies and advocacy groups in four identified regions (Atlanta, Cleveland, Denver and St. Louis) were analyzed, together with local print coverage, use of online media, and local transit campaigns. The results are a set of recommendations for achieving success with future initiatives, including strategies to boost citizen involvement and public approval for the Metro Detroit region. Twelve factors referring to the following four areas were identified as key for the success of transit initiatives and transit systems improvement: 1. Educating: tools to inform the public and media; 2. Branding: how to build a transit image; 3. Involving: public involvement approaches, and 4. Messaging: bridging regional divides.
Keywords Advocacy
Case studies
Citizen participation
Mass media
Public opinion
Public transportation
Transit systems

Source Agency N/A
NTIS Subject Category 43G - Transportation
91B - Transportation & Traffic Planning
85 - Transportation
45D - Sociopolitical
Corporate Author Mineta Transportation Inst., San Jose, CA. Coll. of Business.
Document Type Technical report
Title Note N/A
NTIS Issue Number 1418
Contract Number DTRT12-G-UTC21-2010-0299

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