Documents in the NTIS Technical Reports collection are the results of federally funded research. They are directly submitted to or collected by NTIS from Federal agencies for permanent accessibility to industry, academia and the public.  Before purchasing from NTIS, you may want to check for free access from (1) the issuing organization's website; (2) the U.S. Government Printing Office's Federal Digital System website http://www.gpo.gov/fdsys; (3) the federal government Internet portal USA.gov; or (4) a web search conducted using a commercial search engine such as http://www.google.com.
Accession Number PB2014-106574
Title Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York.
Publication Date Mar 2014
Media Count 80p
Personal Author A. Williams I. Reagan L. Cosgrove N. K. Chaudhary T. D. Casanova-Powell
Abstract The communities of Hartford, Connecticut, and Syracuse, New York, implemented year-long campaigns to test whether NHTSAs high-visibility enforcement (HVE) model could be applied to reduce two specific forms of distracted driving driving while talking on a hand-held cell phone or texting. The HVE model applies strong laws, vigorous targeted law enforcement, extensive media that emphasizes the enforcement, and evaluation. Both sites conducted 4 waves of enforcement between April 2010 and April 2011. NHTSA developed and bought TV and radio spots featuring the tag line Phone in One Hand, Ticket in the Other. Both sites generated ample earned media. Police wrote 100 to 200 citations per 10,000 population for each wave in each site. Driver surveys showed an increase in awareness that cell phone laws were being enforced and recognition of the new slogan. Observed hand-held driver cell phone use dropped from 6.6% to 2.9% in Hartford, and from 3.7% to 2.5% in Syracuse. Connecticuts control area also showed a decrease in use (from 6.6% to 5.6%) but not to the same extent as Hartford. New Yorks control area had similar decreases (5% to 3%), perhaps a result of separate enforcement campaigns running simultaneously in the control site. The results show that high-visibility enforcement campaigns can reduce the number of people who use hand-held cell phones while driving.
Keywords Cell phones
Connecticut
Distracted driving
Driver behavior
Driver survey
High visibility enforcement
High-visibility enforcement(HVE)
Media
New York
Observations
Performance
Radio spots
Self reporting
Survey data
Target advertising
Texting
Traffic law enforcement


 
Source Agency National Highway Transportation Safety Administration
NTIS Subject Category 43G - Transportation
85D - Transportation Safety
85H - Road Transportation
91B - Transportation & Traffic Planning
Corporate Author Preusser Research Group, Inc., Trumbull, CT.
Document Type Technical report
Title Note N/A
NTIS Issue Number 1419
Contract Number N/A

Science and Technology Highlights

See a sampling of the latest scientific, technical and engineering information from NTIS in the NTIS Technical Reports Newsletter

Acrobat Reader Mobile    Acrobat Reader