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Accession Number PB2013-111567
Title Improving Traffic Safety Culture in Iowa - Phase II.
Publication Date Jul 2013
Media Count 29p
Personal Author C. Albrecht K. Gkritza W. J. Li
Abstract Phase II of Improving Traffic Safety Culture in Iowa focuses on producing actions that will improve the traffic safety culture across the state, and involves collaboration among the three large public universities in Iowa: Iowa State University, University of Northern Iowa, and University of Iowa. More specifically, this second phase synthesizes the expert opinions solicited in Phase I with prevailing public views and/or opinions gathered from a follow-up survey on Iowas 2000 public opinion survey, which the University of Northern Iowa, Center for Social and Behavioral Research, administered. More recent data on the opinions of Iowans and of people nationally contrasted with past data will help better define the publics position on top safety culture issues. This, in turn, will provide a better basis for developing actionable, fundable, and ultimately successful strategies that will make a tangible difference in improving traffic safety in Iowa.
Keywords Accident reduction
Driver behavior
Motor vehicle accidents
Social psychology
Traffic safety

Source Agency Federal Highway Administration
NTIS Subject Category 85D - Transportation Safety
85H - Road Transportation
91B - Transportation & Traffic Planning
43G - Transportation
Corporate Author Center for Transportation Research and Education, Ames, IA.
Document Type Technical report
Title Note Final rept.
NTIS Issue Number 1325
Contract Number N/A

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