Accession Number PB2013-108729
Title ACS Content Test Evaluation: Behavior Coding Results, 2010.
Publication Date Mar 2013
Media Count 162p
Personal Author J. Pascale K. Drom P. Goerman
Abstract In 2010 the American Community Survey (ACS) Content Test was carried out to serve as a large-scale test of changes to existing questions that were designed to enhance data quality, and to evaluate alternative ways of asking about new topic areas. The questions being tested were in the topic areas of food stamps, public assistance income, wages and interest income, veterans identification, period of military service, computers, internet access and subscriptions, and parental place of birth. In order to test these questions, they were inserted into the existing ACS questionnaire and two versions were developed a control and a test version. This report focuses on the behavior coding of recordings of a sample of CATI and CAPI interviews from the ACS Content Test. Behavior coding is a pretesting method that involves the systematic application of standardized codes to behaviors that interviewers and respondents display during the question/response process. This research also serves as the pilot project for the Census Bureau's new Computer Audio Recorded Interviewing (CARI) system. For the ACS Content Test behavior coding evaluation, interviews (or designated subsets of interviews) were recorded and coded in a total of 1,427 households. The coded interviews were conducted in both English and Spanish (1,092 and 335 cases, respectively) and they were recorded in CATI and CAPI modes (726 and 701 cases, respectively). Eight bilingual telephone interviewers from the Tucson Telephone Center served as coders and were trained by headquarters staff to listen to the recordings, assign the standardized codes and write open-text notes where appropriate.
Keywords American Community Survey(ACS)
Behavior coding
Census
Coding
Households
Human behavior
Interpersonal relations
Interviewing
Questionnaires
Responses
Telephone systems
Test evaluation


 
Source Agency Department of Commerce, Bureau of Census
NTIS Subject Category 92 - Behavior & Society
92B - Psychology
95D - Human Factors Engineering
Corporate Author Bureau of the Census, Washington, DC. Center for Survey Measurement.
Document Type Technical report
Title Note N/A
NTIS Issue Number 1318
Contract Number N/A

Science and Technology Highlights

See a sampling of the latest scientific, technical and engineering information from NTIS in the NTIS Technical Reports Newsletter

Acrobat Reader Mobile    Acrobat Reader