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Accession Number PB2013-103472
Title Implementation of Quick Clearannce in Michigan.
Publication Date Sep 2012
Media Count 136p
Personal Author A. Good A. Toppen B. Rivenburg D. Krechmer D. Morallos J. Bolger J. Cavanagh P. Beer
Abstract The subject of this research effort is the If You Can Steer It, Clear It law, passed by the Michigan legislature in 2010. This legislation requires motorists to move disabled or wrecked vehicles to the side of the road if: (1) the car is operable; and (2) there are not any serious injuries or fatalities. For many people the concept of moving a car out of the roadway if there has been a crash is contrary to what they learned in driving school. The objective of this research was to determine what actions can be taken to improve understanding of the quick clearance law, and compliance with it, in order to attain the full mobility and safety benefits of the law. The research involved a literature search, a survey of 800 Michigan commuters and a workshop and outreach program to first responder stakeholders. Research established that most drivers comply with the law but are not aware that it is a requirement. Demographic groups less aware of the law and less likely to comply include older drivers, those with lower education levels and residents of rural regions. Based on the research a variety of low-cost marketing and outreach strategies are detailed in the report, all featuring a common, recognizable graphic theme, a superhero character Captain ClearIt. Strategies for using both traditional media and social media are proposed. The report also includes an analysis of the statewide incident management database and recommended modifications.
Keywords Clearances
Compliance
Data base management
Disabled vehicles
First responders
Implementation
Laws
Marketing
Michigan
Mobility
Modifications
Quick clearance
Rural areas
Traffic incident management
Traffic law enforcement
Traffic safety


 
Source Agency Department of Transportation
NTIS Subject Category 85H - Road Transportation
85D - Transportation Safety
43G - Transportation
91B - Transportation & Traffic Planning
Corporate Author Cambridge Systematics, Inc., MA.
Document Type Technical report
Title Note Final rept.
NTIS Issue Number 1308
Contract Number N/A

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