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Accession Number PB2013-102370
Title Positive Community Norm Survey 2011: Methodology and Results.
Publication Date Sep 2012
Media Count 67p
Personal Author B. E. Foltz J. C. Smith M. A. Reyna S. L. Kane
Abstract This survey established a baseline understanding of the positive norms that exist in Idaho, plus reveal the gaps in knowledge and perceived norms with regard to impaired driving. These gaps will indicate the most effective opportunities for future communication efforts (i.e. Media Messages) to change driver behavior. The project objectives included: (1) Measuring self-reported attitudes, behaviors and perceptions of norms of adult drivers in Idaho regarding alcohol and driving. (2) Obtaining information that can help establish a baseline understanding of the positive norms that exist in Idaho as well as reveal the gaps in knowledge and perceived norms. These gaps indicate the most effective opportunities for future communication efforts to change driver behavior and reduce fatalities. (3) Providing information that researchers can use to identify important messages that can be shared with key leaders at the community, county and state levels to support efforts to reduce impaired driving. These leaders include local law enforcement officials, county leaders, and state policy makers.
Keywords Accident reduction
Alcohol impaired driving
Driver behavior
Human factors
Law enforcement
Mass media
Traffic safety

Source Agency Federal Highway Administration
NTIS Subject Category 85D - Transportation Safety
85H - Road Transportation
43G - Transportation
91B - Transportation & Traffic Planning
91D - Communications
Corporate Author Idaho Univ., Moscow. National Inst. for Advanced Transportation Technology.
Document Type Technical report
Title Note Final rept.
NTIS Issue Number 1304
Contract Number RP214

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