The NTIS website and supporting ordering systems are undergoing a major upgrade from 8PM on September 25th through approximately October 6. During that time, much of the functionality, including subscription and product ordering, shipping, etc., will not be available. You may call NTIS at 1-800-553-6847 or (703) 605-6000 to place an order but you should expect delayed shipment. Please do NOT include credit card numbers in any email you might send NTIS.
Documents in the NTIS Technical Reports collection are the results of federally funded research. They are directly submitted to or collected by NTIS from Federal agencies for permanent accessibility to industry, academia and the public.  Before purchasing from NTIS, you may want to check for free access from (1) the issuing organization's website; (2) the U.S. Government Printing Office's Federal Digital System website http://www.gpo.gov/fdsys; (3) the federal government Internet portal USA.gov; or (4) a web search conducted using a commercial search engine such as http://www.google.com.
Accession Number ADA590303
Title Connecting America's People with America's Army: Breaching the Perceptual Divide.
Publication Date Mar 2013
Media Count 36p
Personal Author D. F. Stewart
Abstract As the U.S. Army attempts to connect with the American public, it must address perceptual trends that pose challenges to the Army's recruiting and retention mission. In overcoming the myriad of perceptions that hinder the Army's ability to recruit the optimal quantity and quality of citizens, the Army needs to effectively communicate and inspire two key societal audiences: influencers and the eligible pool of prospects. The Army must address perceptual barriers manifested in biases that impact the two principal audiences. Finally, the Army should identify and understand how the sources of those perceptual barriers impact influencer advocacy and prospect propensity for Army service. By developing strategies to address these issues, the Army will be perceived as a trustworthy and dynamic body better postured to execute the Army's role in the National Defense Strategy, alleviate bias, and inspire capable young candidates to serve.
Keywords All-volunteer force (Avf)
Army
Army diversity
Attitudes(Psychology)
Diversity
Economics
Entry standards
Hollow force
Military forces(United states)
Millennial generation
Perception
Recruiting
Security


 
Source Agency Non Paid ADAS
NTIS Subject Category 70D - Personnel Management, Labor Relations & Manpower Studies
88D - Personnel
92A - Job Training & Career Development
74 - Military Sciences
Corporate Author Army War Coll., Carlisle Barracks, PA.
Document Type Technical report
Title Note Research paper.
NTIS Issue Number 1409
Contract Number N/A

Science and Technology Highlights

See a sampling of the latest scientific, technical and engineering information from NTIS in the NTIS Technical Reports Newsletter

Acrobat Reader Mobile    Acrobat Reader