Accession Number ADA590303
Title Connecting America's People with America's Army: Breaching the Perceptual Divide.
Publication Date Mar 2013
Media Count 36p
Personal Author D. F. Stewart
Abstract As the U.S. Army attempts to connect with the American public, it must address perceptual trends that pose challenges to the Army's recruiting and retention mission. In overcoming the myriad of perceptions that hinder the Army's ability to recruit the optimal quantity and quality of citizens, the Army needs to effectively communicate and inspire two key societal audiences: influencers and the eligible pool of prospects. The Army must address perceptual barriers manifested in biases that impact the two principal audiences. Finally, the Army should identify and understand how the sources of those perceptual barriers impact influencer advocacy and prospect propensity for Army service. By developing strategies to address these issues, the Army will be perceived as a trustworthy and dynamic body better postured to execute the Army's role in the National Defense Strategy, alleviate bias, and inspire capable young candidates to serve.
Keywords All-volunteer force (Avf)
Army
Army diversity
Attitudes(Psychology)
Diversity
Economics
Entry standards
Hollow force
Military forces(United states)
Millennial generation
Perception
Recruiting
Security


 
Source Agency Non Paid ADAS
NTIS Subject Category 70D - Personnel Management, Labor Relations & Manpower Studies
88D - Personnel
92A - Job Training & Career Development
74 - Military Sciences
Corporate Author Army War Coll., Carlisle Barracks, PA.
Document Type Technical report
Title Note Research paper.
NTIS Issue Number 1409
Contract Number N/A

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