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Accession Number ADA589880
Title Strategic Communication in the System for Health.
Publication Date Mar 2013
Media Count 32p
Personal Author S. C. Phillips
Abstract The health of the force is a top priority for the Chief of Staff of the Army. Optimal health being much more than the absence of disease, the Army Surgeon General (TSG) has placed health promotion at the forefront of her vision for Army Medicine 2020: 'The transformation of Army Medicine from a healthcare system to a System for Health begins now.' The second of the TSG's three strategic imperatives to achieve this vision is to 'enhance diplomacy to promote unity of effort in the pursuit of health.' A key component of this imperative, indeed of the whole transformation, is improving how leaders in the Army Medical Department (AMEDD) communicate with leaders from the Army line about the health of the force. As recognized experts in health promotion and as advocates for the health of Soldiers and the medical readiness of units, AMEDD leaders are expected to provide the Army line with the information and tools needed to ensure optimal health of the force. This paper explores overarching concepts of strategic communication from the DoD perspective, the academic perspective, and the perspective of public health, and makes recommendations for improving the AMEDD strategic communication plan.
Keywords Amedd(Army medical department)
Army medicine 2020
Army personnel
Department of defense
Health care reform
Health industry
Health promotion
Medical personnel
Medical readiness
Military medicine
Preventive medicine
Professional military education
Public health
Public health organizations
Public relations
Strategic communications
Strategic leadership
Unity of effort

Source Agency Non Paid ADAS
NTIS Subject Category 70D - Personnel Management, Labor Relations & Manpower Studies
92A - Job Training & Career Development
57E - Clinical Medicine
74 - Military Sciences
Corporate Author Army War Coll., Carlisle Barracks, PA.
Document Type Technical report
Title Note Research paper.
NTIS Issue Number 1409
Contract Number N/A

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