Accession Number ADA567530
Title Strategic Communications in Opinion Diffusion.
Publication Date Nov 2012
Media Count 6p
Personal Author A. Scaglione A. Swami L. Li Q. Zhao
Abstract We propose a strategic communication model and exploit its convergent properties to draw insights on how individuals influence each other's decisions. The starting point for this paper is the so called bounded confidence model in which agents update their opinions only when they are like- minded (i.e. their opinion distance is smaller than a threshold). In our model in addition to the existence of trust between interacting agents the agents also play a central role in determining how much effort and time they want to invest in interacting with others. The strategic communication thus refers to the process that allows individuals to select neighbors, with whom the interaction produces a maximization of the local utility functions. Our goal is to analyze the dynamics of opinion formation under the proposed communication strategy, with a focus on understanding how and under what conditions clustering patterns emerge in the opinion space.
Keywords Confidence level
Decision making
Public opinion
Social communication
Strategic communications

Source Agency Non Paid ADAS
NTIS Subject Category 92C - Social Concerns
45F - Verbal
Corporate Author California Univ., Davis. Dept. of Electrical and Computer Engineering.
Document Type Technical report
Title Note Conference paper.
NTIS Issue Number 1309
Contract Number N/A

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