Documents in the NTIS Technical Reports collection are the results of federally funded research. They are directly submitted to or collected by NTIS from Federal agencies for permanent accessibility to industry, academia and the public.  Before purchasing from NTIS, you may want to check for free access from (1) the issuing organization's website; (2) the U.S. Government Printing Office's Federal Digital System website; (3) the federal government Internet portal; or (4) a web search conducted using a commercial search engine such as
Accession Number ADA566696
Title Experimental Study of Cultural Transmission: A Pilot Study on When and Who People Copy.
Publication Date Aug 2012
Media Count 15p
Personal Author J. Barkow L. Boothroyd L. Rendell R. O'Gorman W. Brown
Abstract Culture influences behavior, and the way cultures change over time profoundly affects the way people's behavior changes. Cultural evolution -- the change in the content of a given culture over time -- is based on individual choices, whether it is what music people choose to listen to, whether people choose to adopt the latest technology or whether they absorb the tenets of violent fundamentalism. Unfortunately, scientists chronically lack evidence on how human psychological biases affect cultural evolution. In this research we have attempted to address this problem by experimentally probing the conditions under which people are more likely to turn to social information over their own existing knowledge or beliefs, and when they do, which kind of individuals are more likely to be chosen as information sources. Given the huge impact even a single, fanatically motivated individual can have in the era of modern terrorism, understanding the factors that lead individuals to be influenced toward and away from certain behavior patterns is essential strategic knowledge in any effort to reduce the influence of violent fundamentalism. This research provides an opportunity to begin creating essential foundational knowledge for the understanding of cultural change built by the choices of many individuals.
Keywords Attractiveness
Behavior based prediction
Foreign reports
Social information
Social psychology
United kingdom

Source Agency Non Paid ADAS
NTIS Subject Category 92C - Social Concerns
92B - Psychology
57T - Psychiatry
Corporate Author Saint Andrews Univ. (Scotland). Centre for Social Learning and Cognitive Evolution School of Biology.
Document Type Technical report
Title Note Final rept. 1 Oct 2010-29 Mar 2012.
NTIS Issue Number 1307
Contract Number FA8655-10-1-3037

Science and Technology Highlights

See a sampling of the latest scientific, technical and engineering information from NTIS in the NTIS Technical Reports Newsletter

Acrobat Reader Mobile    Acrobat Reader