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Accession Number ADA565125
Title Military Engagement with Social Media.
Publication Date May 2011
Media Count 38p
Personal Author J. H. Lehman
Abstract The military has a tremendous opportunity to strategically communicate with its members, allies, and even its enemies through a simple concept called 'social media.' There has never been a better opportunity for an organization to instantly communicate with millions of people, yet the Department of Defense has spent the last several years struggling to establish or use a viable networking platform. We have the potential for over a million military members to become part of a social network, receiving both operational and strategic information; not by maintaining numerous and redundant databases and accounts, but by simply having a social media site. Operational information could be shared with everyone, giving situational awareness to the entire country and even the world. Strategic messages could also be disseminated, clearly stating military objectives that may unfold in the years to come. The military must embrace social media networks and improve communications by strategically aligning itself with social media sites and persuading those engaged into using social tools to expand their knowledge of the armed forces on current and future strategies.
Keywords Civilian-military relations
Community relations
Information exchange
Information security
Interpersonal relations
Military forces(United states)
Military personnel
Military social media sites
Online communities
Operational security
Situational awareness
Social communication
Social communities
Social media networks
Social media sites
Strategic communications

Source Agency Non Paid ADAS
NTIS Subject Category 92C - Social Concerns
92B - Psychology
57T - Psychiatry
62 - Computers, Control & Information Theory
74 - Military Sciences
Corporate Author Carnegie-Mellon Univ., Pittsburgh, PA.
Document Type Technical report
Title Note Research paper.
NTIS Issue Number 1304
Contract Number N/A

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