Documents in the NTIS Technical Reports collection are the results of federally funded research. They are directly submitted to or collected by NTIS from Federal agencies for permanent accessibility to industry, academia and the public.  Before purchasing from NTIS, you may want to check for free access from (1) the issuing organization's website; (2) the U.S. Government Printing Office's Federal Digital System website; (3) the federal government Internet portal; or (4) a web search conducted using a commercial search engine such as
Accession Number ADA564014
Title Social Media: Strategic Asset or Operational Vulnerability.
Publication Date May 2012
Media Count 23p
Personal Author C. P. Winchester
Abstract At of the end of 2011, Facebook had 845 million monthly users, and these monthly users have the ability to communicate globally, share information instantly, and influence opinions. This ability to communicate globally, when viewed operationally, has caused social media to become another element of the joint operating environment and is something military commanders must consider as both an asset and a possible critical vulnerability. Left unchecked social media can be a critical strategic and operational vulnerability that can have an impact on operational success if it is not protected and used properly. Operational commanders must be aware of the advantages and disadvantages of social media and have safeguards in place to ensure it does not become a vulnerability. Social media is now part of the operating environment and should be considered alongside other operational functions when conducting planning.
Keywords Media
Military commanders
Social communication
Social media

Source Agency Non Paid ADAS
NTIS Subject Category 45C - Common Carrier & Satellite
Corporate Author Naval War Coll., Newport, RI. Joint Military Operations Dept.
Document Type Technical report
Title Note Final rept.
NTIS Issue Number 1302
Contract Number N/A

Science and Technology Highlights

See a sampling of the latest scientific, technical and engineering information from NTIS in the NTIS Technical Reports Newsletter

Acrobat Reader Mobile    Acrobat Reader